Sephora’s New Retail Stores Will Take Cues From YouTube

By |March 15th, 2016|

Sephora’s new in-store retail model puts a real-life spin on makeup tutorial videos, which have grown massively popular on YouTube.

The beauty retailer already prominently places video how-tos in its mobile and online stores, and now, Sephora’s retail stores will bridge the gap between digital demonstrations and the in-store visit.

In its new San Francisco store, opening this Friday (Nov 20, 2015), Sephora has designated stations called the “Beauty Workshop,” where customers […]